What’s your website worth? $500? $5,000? $25,000?
A website is more than the sum of it’s digital parts. It’s more than a business card on the web. A website is a point of “connection” with people. That connection used to be (for most businesses) “the phone book”. When is the last time you used the phone book?
Google is the new phone book, and that’s the first place someone goes on their phone, ipad, or computer when looking for ANYTHING.
The reason a business would spend $5,000-$10,000/yr (or more) advertising in the phone book or newspaper (or radio / television) is leads and sales. You don’t spend that much money on something like that if it doesn’t directly make your business money.
Now that people are searching for everything online, if you you don’t have a website you are losing out on leads and sales. WordPress now runs 50 million+ websites, and what most website owners forget is – WordPress is software that needs to be maintained.
If your website generates leads and sales how much would it cost you if it were down for a day? A week? A month? What if it was infected with malware and it cost you all your Google rankings for 6 weeks?
The worth of your website is determined by how much money it makes your business in sales, leads, and marketing – and if it were down how much it would cost you if it were down for a period of time.
Just like it’s almost impossible to be without a car or medical insurance, most business cannot be without a working website (for any period of time). You should have a qualified expert performing routine maintenance on your WordPress powered website, making sure all the themes and plugins (and WordPress itself) and completely up to date. At the same time your database can be optimized, old files removed, and recommendations can be made for improvements (such as SEO, caching, errors in code, etc.).
For more details on how we can help you, please fill out the inquiry form on our web development page.


About the Author
JTPratt Media is a web design and development company just one hour West of Detroit in Michigan, in the United States. We do WordPress development and programming for themes, plugins, custom websites - as well as PPC, SEO, and SMM mananagement for corporations and small to medium sized businesses.